The graphic is based on an abstracticized map of the school district; the shapes that result from the individual school boundaries contain and lend colors to the icons within. Colors are bright and friendly. 

Using simplified icons and keeping the items contained in the square shape (with visually equal white space in between each) helps keep it balanced even though on closer inspection, it is packed full – giving the impression of a consignment sale, without being messy. 

A thick, heavy font helps anchor the textural feel of the graphic; slab serifs give it a more friendly feel, without being cartoonish. 

The tagline “Great finds. Great prices. Great cause.”  sums up the event, and plays off the event title.