INTERACTIONS is a three-day, global conference designed to help Interactive Intelligence product users and Partner organizations learn about new version releases, product upgrades, training, supplemental applications and hardware.

Brand Concept: The use of upper and lowercase letters, punctuation and variation in typeface weight creates a tagline with multiple meanings: “in regard to: inspire,” and/or “reinspire.” The purpose is to create a slight, but focused, ambiguity which leaves the viewer to apply their own particular context. A subset of “accent” words will also be used to direct viewers to think about more focused topics.

Photography selections take cues from the ININ Corporate guidelines; innovative people, forward-thinkers in natural poses and postures. Geometric facets constructed of thin lines along with a “modifier word” are  used to accentuate point(s) of inspiration. Use of “modifier words” to indicate a point of inspiration, along with simple, bold headline statements and minimal text explaining the modifier word and how it’s relevant (to an attendee and their customers).

In addition to the primary logotype and look & feel, additional “mini” identities were created for each of the evenings’ festivities: the annual Partner Recognition Dinner, “Need for Speed” A Night at the Indianapolis Motor Speedway” and “Havana Nights: Customer Appreciation Dinner.