A confident, minimal design that reflects an inner wisdom and soft authority. A friendly typeface and handcrafted details work together to create an identity that pairs professionalism with the warmth and friendliness of Casey’s personality.

Plenty of breathing room between letters gives a feeling of calmness and clarity, and a handcrafted, imperfect icon brings character and warmth; and resonates a subtle connection to nature.

Viewed as a plant, the icon represents growth; or as the sun and its reflection, representing self-discovery and inward reflection.

A primary typeface featuring rounded serifs and soft corners feels modern, approachable and welcoming, paired with clean, modern sans-serif for the tagline