KitchenEdge needed a sleek, modern logo to represent their premium, innovative products, that would reproduce clearly in print, online and on the products themselves.

A clean type face was paired with a simple icon, created by combining the “K” and “E” to create a house shape, conceptually extending the product use beyond just the kitchen to all areas of the house.

Nature tones were chosen to represent the eco-friendly bamboo used to construct the flagship product line – expandable kitchen drawer organizers.